The world’s biggest sporting event is coming to Australia.
I work with Australian schools, councils, training venues & accommodation providers turn proximity to the Games into:
long-term partnerships,
community benefits; and
commercial opportunities.
My independent advice is grounded in real experience from lessons learnt leading Australian Team planning and operational delivery for multiple Games from 2016-2024.
Games are More Than Sport
In 2032, Queensland will host the world’s largest sporting event.
The competition will last a few weeks, but the commercial, operational and partnership race has already begun.
Brisbane will be the smallest host city in decades. That means event capacity is constrained, with limited accommodation, transport options and training venues that meet elite athlete standards.
International delegations are already planning their Australian campaign and looking for local partners to help them create the right environment in the Games host region.
Many Australian organisations want to be involved, but are uncertain how or what assets have real value.
Downunder Advantage exists to help close that gap, by building Games capacity and capability to host the world in Australia.
Practical Advisory Services
My engagements are tailored to the needs of the client. I have found that a great starting point is the Games Opportunity Sprint which provides an efficient, solid base for an action plan focused on the best opportunities.
Games Opportunity Sprint
A focused 10 business-day consultancy engagement that helps schools, councils, venues and accommodation providers understand their realistic Games opportunity.
I review your facilities, location, assets and objectives, identify what may be valuable to international buyers, and provide a clear action plan for what to do next.
The Sprint starts from $5,500 + GST.
Executive Workshops
Board and senior-management workshops that turn the Games from a distant sporting event into a practical opportunity your organisation can understand and act on now.
Workshops cover the Games marketplace, buyer expectations, key timelines, decision-makers, commercial models and the risks of moving too slowly or chasing the wrong opportunity.
International Partnerships
Support to identify, approach and negotiate with international partners that fit your organisation’s goals and community values.
This may include facilitating international team Pre-Games training camps and High Performance Centres, or commercialising host city assets for Games-time hospitality or sponsorship activation opportunities.
Retained Games Expertise
Ongoing advice for organisations that want senior Games expertise all the way through to 2032 without hiring a full-time specialist.
I keep you across relevant information, market movement, buyer activity and emerging opportunities. Helping your organisation stay informed, on track and able to pivot quickly when new information might affect your Gameplan.
My Local Work to Date:
In addition to the work I am doing for international clients, locally in 2026 I am:
Advising Councils on how to help their local businesses, venues and community organisations understand the event market and the standards, timelines and opportunities that come with hosting major international sport.
Advising Education Instutions on the opportunities, standards, timelines and language of the event marketplace and positioning them to attract long-term Games partnerships with international stakeholders.
Advising local businesses, venues and precincts on the potential for Games-time hospitality usage and how to make the most of their proximity to the event to generate commercial revenue.
Advising host region facilities on how best to present themselves for the Pre-Games Training Platform that will be released by Qld Government.
Every engagement starts with the same questions:
What does your organisation want the Games to achieve for your community?
Is the priority: profile, revenue, relationships, community legacy, brand positioning or simply to feel like you are part of the Games experience?
WHERE I ADD MOST VALUE:
I help clients move from general Games excitement to informed action plans. That includes:
Identifying which facilities, locations, services and relationships may have real value to international teams, partners and stakeholders.
Explaining Games decision making: Who is responsible for what? When decisions will be made? What decisions can we impact vs what decisions will be imposed and not worth wasting time arguing?
Helping schools, universities, councils, venues, developers and accommodation providers understand the required standards, timelines and buyer expectations that shape international sport event decisions.
Connecting local organisations with appropriate international stakeholders, and supporting commercial discussions that balance cash, in-kind value and long-term benefit.
Pressure testing Games-related plans before major decisions, public announcements or commercial commitments are locked in. In a host city with scarce event capacity, failing fast will be critical.
Filtering the constant media noise so clients can focus on what they can influence, what they need to prepare for, and what they simply have to accept.
Improving the sustainability of Games preparation by replacing unnecessary long-haul travel with trusted Australian expertise on the ground accessible on demand.
